Sophisticated cuts

Naming and packaging design for the premium cold cuts series “Merrale” for Mitsopoulos Farm products. 
Emphasizing on their unique quality and flavor, we thought about giving a name of Latin origins, as a strong reference to the Italian school of traditional cold cuts making.

For every package we designed a series of geometrical compositions based on abstract elements that described parts of the process as their main and defining characteristics.
A sophisticated color palette was applied through out - using gold as the defining color in order to reflect the premium feeling that these products convey.