Mellon Group of Companies is a specialized provider of technology solutions and services for financial institutions. Based on the notion of action, we have named the Social Responsibility report for 2016, "Acting for a Cause”. Based on that idea we have created a concept book challenging the reader to participate immediately by ripping off it’s perforated sleeve. In that way we created a more individualised sense as the technique of hot stamp foil was added to reveal hidden texton the cover.
The layout stresses it’s informative typography according to the relevant context alongside intense pauses of white space. Enhancing the concept even more we have created a series of monochromatic surrealistic compositions, highlighting the absence of colour. The overall sense was the achievement of an interactive and challenging book that makes social responsibility a visual impact.