Playful pasta

A packaging series for high-value nutritional pasta. The Atlantic puffins, also called Macareux [makarø], helped us naming and designing the logo, by highlighting the delicate but also multifaceted product’s nature. 

Minimal color palette of red, blue, yellow and green makes the product noticable. An abstract line drawing that frames the window along with pasta cutout icons our used to give the brand bold characteristics encouraging the consumer.