Cordis means from the heart.  
Cava Halari Cordis. Brand name, logo and corporate identity design for the wine & deli concept store of ’Cava Halari’ chain. Every distiller separates the distillate to |—head—|—heart—|—tale—| focusing on the finest compound of its fraction, the heart. 
Reproducing the same values in the design process we created a corporate identity that engages the holder in the same experience of fractioning the paper in order to keep the substantive part where all the info are placed. Strengthening our brand we created thematic carte postale attributing the different meanings of the heart.